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Our Services

Marketing that sells robots.

A US-based Agency that works only with robotics and automation companies across the following sectors

Supply Chain Automation
Advanced Manufacturing
Robotics
Systems Integrators
Manufacturing Automation
Machine Intelligence & AI
Warehouse Automation
Autonomous Vehicles
Industrial Automation

Our Value

Embedded US Based Team

We plug into your teams as one of your own, launching campaigns fast and adding capacity, while knowing your buyers and trade media from day one.

A selfie of Mandy and a client.

Strategy Around How Buyers Actually Buy

We build every campaign around how robotics and automation buyers really research, evaluate, and decide, so marketing turns into pipeline.

Catie observing Mandy while she types on a laptop.

Rooted in the Community

You'll find us in person at the major robotics and automation shows and conferences, participating in conversations that move automation forward.

Mandy interviewing podcast guests in front of a robotic facility.
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Sales & Pipeline Growth

Dwight & Company helps robotics and automation companies build the sales infrastructure, outreach processes, and partner relationships needed to grow pipeline and close deals faster. Services range from go-to-market strategy to hands-on sales coaching for commercial teams.

Go-to-market strategy, built and executed: target account lists, outreach sequences, messaging, and the infrastructure to reach the right buyers at the right time.

We build the relationships that open new revenue channels with OEMs, systems integrators, and channel partners across the automation ecosystem.

Targeted content, LinkedIn outreach, trade show capture, and email nurture that convert interest into qualified pipeline.

Coaching for commercial teams selling into complex, multi-stakeholder deals: outreach, account prioritization, objection handling for technical buyers, and pipeline management.

A group photo of engineers with Mandy and Catie.
02

Brand Marketing & Strategy

Brand strategy, PR, and marketing execution for robotics and automation companies at every stage – from funded startups building their first market presence to established automation brands refreshing their positioning.

Identity, messaging, and positioning that set you apart. We build brands that prove technical credibility to engineering buyers while staying legible to the business decision-makers who sign. Visual identity, messaging frameworks, and brand guidelines included.

Product, marketing, and sales aligned around one plan. We get your teams behind a shared target customer, messaging architecture, and launch plan, then build the marketing infrastructure to scale it reliably. Ideal for product launches and market expansions.

Earned coverage in robotics trade press and vertical industry media. Includes press releases, media pitching, journalist relationships, spokesperson prep, and coverage reporting.

We land your executives on the right stages: Automate, MODEX, ProMat, Pack Expo, and the vertical conferences that matter. Then we write the session proposals, prep them for the panel or keynote, and build the track record that makes the next invitation easier to secure.

Managing every detail of your event presence, from booth strategy and creative to logistics, onsite support, and follow-through.

Partnering with sales to understand the pipeline, and creating content that addresses buyer questions, objections, and priorities.

Catie smiling while setting up a Canon camera.
03

Search Performance, Content Creation & Thought Leadership

Content strategy, SEO, and thought leadership programs that build Dwight & Company clients' visibility with buyers, journalists, and AI-powered search engines. Every content program is built around the specific language, concerns, and information sources of robotics and automation buyers.

Blog posts, white papers, case studies, and contributed articles placed in robotics and vertical industry media, written to be useful to technical buyers, not just fill a calendar.

Day-to-day social media management, with a primary focus on LinkedIn. Every post written by people who actually know the automation industry: nothing generic, nothing off-brand.

Writing, creative direction, strategy, and syndication that put your content in front of the buyers who need it: blogs, white papers, case studies, application notes, email, and contributed articles across robotics trade press and verticals like food & beverage, retail, logistics, and warehousing.

Writers who understand the technology well enough to be accurate, and the buyer well enough to be persuasive.

Seamless partnership with in-house creative, or management of our trusted freelancer network to produce assets that elevate your story.

Mandy and Catie working on a laptop together.

Testimonials

What Robotics and Automation Clients say about working with Dwight & Company

Paul Fleck

CEODataspeed

Dwight & Company specializes in helping their clients attract new customers in niche technical markets. They excel at understanding the needs of target buyers and equip their clients' sales teams with the tools they need to drive lead generation, including comprehensive event support, content creation, email marketing campaigns, social media strategy and best practices for the sales process.

Guy Courtin

Vice President of Industry and Global AlliancesTecsys Inc.

I have worked with Mandy since her time at Soft Robotics. Her deep sales and marketing expertise has been key in building mutually beneficial relationships. From driving commercial activities to her creative marketing strategy, I have always benefited from partnering with her. From start ups to more established organizations, her acumen and work ethic drives tangible results.

Chris Caldwell

Product ManagerYaskawa Motoman

Dwight & Company has extensive experience in robotics and automation and deeply understands the unique challenges of the industry. They are a valuable resource for automation companies looking to expand their sales and marketing efforts. Additionally, their established connections throughout the space ensure that they have a finger on the pulse of shifts and new developments across the industry.

Brent Barcey

General Manager and VP of Sales and MarketingDWFritz Automation

If you’re looking for a sales and marketing firm that thinks outside the box, you need to call Dwight & Company. Their team flips the script on traditional types of automation industry marketing that we’ve all seen done over the past 3 decades. Dwight & Co’s support has supercharged our lead generation and ensured that the organization stands out as a leader in robotics.

Anthony Leo

PresidentIPR Robotics

The Dwight & Co. Team was great to work with, extremely knowledgeable, and helped us develop the foundation of our marketing approach. They helped us with our website, SEO, content creation, and more. Without their help, it probably would’ve taken us 2 to 3 times as long to get to this point.

Adi Dalvi

VP of SalesOSARO

The Dwight & Co. team has become a true extension of our company. They partner closely with several stakeholders within OSARO including sales, operations, and our in-house Creative Director to develop effective social media strategy, lead generation campaigns, high-quality trade shows, and private events.

Contact Us

Search performance for Manufacturing automators

Ready to grow pipeline for your robotics or automation company? We build the marketing, sales, and PR programs that drive real commercial results. Start with a Marketing Strategy Report, or reach out to discuss a full engagement.

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Get in touch

Prefer email? Reach us at hello@dwightco.com.

Meet us in person at

Pack Expo International

Chicago, IL

Oct 18

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Oct 21, 2026

CES

Las Vegas, NV

Jan 6

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Jan 9, 2027

A3 Business Forum

Orlando, FL

Jan 18

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Jan 20, 2027

Manifest

Las Vegas, NV

Feb 8

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Feb 10, 2027

ProMat

Chicago, IL

Apr 19

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Apr 21, 2027

Past Events

MHI 2026 Annual Conference

Palm Springs, CA

Sep 27

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Sep 30, 2026

Automate 2026

Chicago, IL

Jun 22

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Jun 25, 2026

Robotics Summit & Expo

Boston, MA

May 27

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May 28, 2026