The human side of an automated industry.
We sit down with some of the most inspiring voices in automation to have real, honest conversations — the kind we don’t always make time for, but really should.
Rethinking Baxter: How Branding and Culture Changed the Robotics Industry
Episode
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7
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October 23, 2025
Most remember the robot. Few remember the word that reshaped an industry — cobot. Former Rethink Robotics colleagues unpack how language, culture, and bold transparency turned a niche idea into a movement that changed robotics forever.
Newest Episodes
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7
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Oct 23, 2025
Rethinking Baxter: How Branding and Culture Changed the Robotics Industry
Most remember the robot. Few remember the word that reshaped an industry — cobot. Former Rethink Robotics colleagues unpack how language, culture, and bold transparency turned a niche idea into a movement that changed robotics forever.
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6
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Sep 24, 2025
The US Needs Robotics Companies Now More Than Ever
What happens when you bring together the founders of a robotics innovation hub and add some real talk about America’s technological future? You get a behind-the-scenes look at MassRobotics, Boston’s world-class robotics ecosystem.
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5
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Jul 8, 2025
Our Favorite Deployment? The Next One.
Ever wonder why some robotics startups succeed while others stall? In this candid chat, OSARO leaders share honest insights on growth, culture, and tech that fuel nearly a decade of success in warehouse automation.
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4
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Jul 18, 2025
Talkin’ Bots: Trends, AI, and the Road Ahead
Automation buyers are getting smarter—and that’s reshaping the industry. Mandy Dwight & Guy Courtin dive into evolving customer expectations, why flashy demos no longer cut it, and how AI, ecosystem thinking, and strategic ROI are redefining automation’s future.
Explore the Catalog
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7
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Oct 23, 2025
Rethinking Baxter: How Branding and Culture Changed the Robotics Industry
Most remember the robot. Few remember the word that reshaped an industry — cobot. Former Rethink Robotics colleagues unpack how language, culture, and bold transparency turned a niche idea into a movement that changed robotics forever.
#
6
•
Sep 24, 2025
The US Needs Robotics Companies Now More Than Ever
What happens when you bring together the founders of a robotics innovation hub and add some real talk about America’s technological future? You get a behind-the-scenes look at MassRobotics, Boston’s world-class robotics ecosystem.
#
5
•
Jul 8, 2025
Our Favorite Deployment? The Next One.
Ever wonder why some robotics startups succeed while others stall? In this candid chat, OSARO leaders share honest insights on growth, culture, and tech that fuel nearly a decade of success in warehouse automation.
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4
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Jul 18, 2025
Talkin’ Bots: Trends, AI, and the Road Ahead
Automation buyers are getting smarter—and that’s reshaping the industry. Mandy Dwight & Guy Courtin dive into evolving customer expectations, why flashy demos no longer cut it, and how AI, ecosystem thinking, and strategic ROI are redefining automation’s future.
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3
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Jul 17, 2025
Building a Startup is not for the Faint of Heart
How do you build a robotics company that lasts? In OSARO’s 10-year story, CEO Derek Pridmore and COO Gabe Zingaretti share how practical piece-picking, modular integration, and real ROI beat warehouse tech fads.
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1
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Jul 13, 2025
We Never Intended to Start this Podcast
Mandy and Catherine of Dwight & Company pull back the curtain on launching a podcast—despite never planning to. They share the real story behind ROS Goss, what you can expect from future episodes, and why the world of robotics and automation has more to talk about than ever.
Behind ROS Goss
ROS Goss, hosted by Dwight & Company, is where we share the human side of a very automated industry. We talk about innovation and leadership, but also mentorship, customer success, and the relationships that keep this industry moving.
Curious what we’re building behind the scenes? Head to Dwight & Company to learn more.
