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From Europe to the US: Meet RobCo
From Munich to the U.S., RobCo is redefining automation with modular robots, simple software, and a shared-risk approach for manufacturers. Lorenzo Pautasso joins us to discuss the journey, the impact on workers, and what Europe’s early adoption can teach the U.S. market.
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Show Notes
Hello U.S. – Meet RobCo!
We sat down with Lorenzo Pautasso at RobCo’s new U.S. HQ to talk about a different way forward: modular robots that click together, software that just works, and a service model that shares risk instead of pushing it onto small and mid-sized manufacturers.
From a university research project in Munich to a U.S. launch backed by top-tier investors, we follow RobCo’s path from concept to commercialization. We also tackle the “jobs question” head-on, sharing stories from the factory floor that show how robots aren’t replacing people – they’re taking on the repetitive and risky tasks so workers can focus on higher-value work. Finally, we explore lessons about automation and deployments that can be learned by Europe’s early adoption mindset.
Tune in to hear the full conversation and see why RobCo’s story is one to watch in the next wave of industrial automation.
Meet the Guests
Lorenzo Pautasso
Director of Product
RobCo
Lorenzo Pautasso is the Director of Product at RobCo, leading growth and expansion for the modular robotics company. With a background at McKinsey & Company, he brings a global perspective on innovation, product strategy, and automation.
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