Get Smart on Robotics Fast: A Crash Course

Almost everyone selling, marketing, or hiring into robotics today came from somewhere else, and the industry is moving too fast to fake your way through it. So we sat down with one of the most trusted voices in the space to talk about how outsiders can actually get up to speed.

Eugene Demaitre is the Editorial Director of Robotics at WTWH Media, where he oversees editorial across The Robot Report and Automated Warehouse websites. He helps run the Robotics Summit & Expo and RoboBusiness events. Gene has attended robotics events and visited deployments worldwide, and he has spoken with many of the top experts to learn where the real signal lives.

We get into the map of the industry, the trade groups that matter, the vocabulary that gives people away, and the disconnect between what vendors talk about and what buyers actually care about. Eugene shares which publications and voices he would point a newcomer to, which events earn the travel budget, and what separates the people who build real fluency from the ones who stay stuck at surface level.

If you are new to robotics, leading people who are, or trying to sell into the space without sounding like a tourist, this one is worth your time