How Do Robotics Founders Explain Their Technology Without Losing the Buyer?
Most robotics homepages are written in the language of the lab that built the product. Buyers read them in the language of the operation they run.
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Thinking out loud on automation.
Articles, guides, and perspectives on robotics marketing, warehouse automation trends, and what it really takes to grow a company in this space.
From the Team
Loud Thoughts
What Is Sales Enablement in Robotics and Automation?
Sales enablement is everything that helps a salesperson move a prospect from "interested" to "signed".
Our Story
We believe great automation technology should never lose because no one told its story right.
Get Smart on Robotics Fast: A Crash Course
Based on a ROS Goss podcast conversation between host Mandy Dwighty, and Eugene Demaitre, Editorial Director of Robotics at WTWH Media.
Now More Than Ever: What a Conversation at MassRobotics Tells Us About U.S. Robotics in 2026
MassRobotics leaders predicted the forces shaping U.S. robotics. Almost a year later, in 2026, nearly all of it came true.
The 15-Minute Morning Habit That Separates Good Robotics Reps from Great Ones
Most reps know their product cold. The ones closing more deals also know their buyer's world. Here's the small daily habit that makes the difference.
Green Flags, Red Flags: How to Tell If a Marketing Agency Actually Knows Your Industry
Learn the green flags and red flags that separate agencies with real robotics industry expertise from ones that just sell well.
What's Really Happening with Robotics Hiring in 2026 (It's Not What LinkedIn Shows You)
Yes, there have been layoffs. There has also been a quiet surge in hiring that most people on the outside cannot see.
Building a Startup Is Not for the Faint of Heart: What a Decade of OSARO Can Teach the Rest of Us
Most robotics startups do not make it ten years. OSARO has. Here's what their decade of focus, restraint, and saying no can teach the rest of the industry.
Downloadable Guides
Go Deeper
Dwight & Company Automation Brand & Demand Case Study
A 50-year-old precision automation leader had engineering credibility that its brand couldn't match.
Getting Smart on the Robotics Industry - Fast.
A Sales Enablement Guide for Selling Robotics in Manufacturing, Supply Chain, and Packaging.
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About Dwight & Co
Behind the Blog
The Dwight & Company blog is where we go deeper on the ideas shaping robotics and automation. Think industry trends, strategic takes, and the stories behind the technology.
We also provide free resources to help companies upskill their teams, because a more informed industry is a better one.
Curious what we're building behind the scenes? Head to Dwight & Company to learn more.
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