The 15-Minute Morning Habit That Separates Good Robotics Reps from Great Ones
Most reps know their product cold. The ones closing more deals also know their buyer's world. Here's the small daily habit that makes the difference.
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Thinking out loud on automation.
Articles, guides, and perspectives on robotics marketing, warehouse automation trends, and what it really takes to grow a company in this space.
From the Team
Loud Thoughts
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Green Flags, Red Flags: How to Tell If a Marketing Agency Actually Knows Your Industry
Learn the green flags and red flags that separate agencies with real robotics industry expertise from ones that just sell well.
Why Giving A Damn About Your Story Matters
When brands stop giving a shit, their customers notice, and they stop caring back.
What's Really Happening with Robotics Hiring in 2026 (It's Not What LinkedIn Shows You)
Yes, there have been layoffs. There has also been a quiet surge in hiring that most people on the outside cannot see.
Building a Startup Is Not for the Faint of Heart: What a Decade of Osaro Can Teach the Rest of Us
Most robotics startups do not make it ten years. OSARO has. Here's what their decade of focus, restraint, and saying no can teach the rest of the industry.
Downloadable Guides
Go Deeper
Getting Smart on the Robotics Industry - Fast.
A Sales Enablement Guide for Selling Robotics in Manufacturing, Supply Chain, and Packaging.
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A Roboticist’s Guide to Hiring a B2B Marketing Agency
A framework for finding the right marketing agency built specifically for robotics and automation companies.
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About Dwight & Co
Behind the Blog
The Dwight & Company blog is where we go deeper on the ideas shaping robotics and automation. Think industry trends, strategic takes, and the stories behind the technology.
We also provide free resources to help companies upskill their teams, because a more informed industry is a better one.
Curious what we're building behind the scenes? Head to Dwight & Company to learn more.
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