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A Roboticist’s Guide to Hiring a B2B Marketing Agency

A framework for finding the right marketing agency built specifically for robotics and automation companies.

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You need marketing help. You don't know who to trust. Here's how to figure it out.

Finding the right marketing agency is hard enough. Finding one that actually understands how automation is bought, by whom, and why is harder. This guide was built for robotics and automation companies navigating exactly that search. Inside:

  • How to assess your own readiness before you talk to a single agency
  • What to ask, and what the answers should tell you
  • How to tell the difference between an agency that's good at marketing and one that's just good at selling
  • How to structure the engagement so the relationship actually works

If you're serious about getting marketing right, this is where to start.

Contact Us

Search performance for Manufacturing automators

Ready to build a stronger market presence for your robotics or automation company? Dwight & Company works with robotics and automation companies across the US to develop the marketing, sales, and PR programs that drive real commercial results. Start with a Marketing Strategy Report, or reach out to discuss a full engagement.

Get in touch

Prefer email? Reach us at [email protected].

Meet us in person at

Automate 2026

Chicago, IL

Jun 22

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Jun 25, 2026

MHI 2026 Annual Conference

Palm Springs, CA

Sep 27

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Sep 30, 2026

Pack Expo International

Chicago, IL

Oct 18

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Oct 21, 2026

Past events

Robotics Summit & Expo

Boston, MA

May 27

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May 28, 2026

MHI Spring Meeting 2026

Jacksonville, FL

May 17

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May 20, 2026

MODEX 2026

Atlanta, GA

Apr 13

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Apr 16, 2026

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