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You're going to the show. You don't have a booth. Now what?
Most companies without a booth leave trade shows with a stack of business cards and no pipeline. This guide changes that.
The Dwight & Company Floor-Walking Playbook is a phase-by-phase resource for account executives who want to walk into any industry trade show and walk out with qualified meetings with no booth required. It covers everything from activating warm contacts four weeks out to the exact follow-up timing that converts conversations to committed next steps.
What's inside:
- A five-phase pre-show and on-site action plan
- Outreach cadence templates across email and LinkedIn
- How to structure nightly dinners with prospects
- What suitcasing is, why it matters, and how to stay on the right side of it
- A printable checklist built for the show floor
You don't need a booth to work a room. You just need a plan.
Contact Us
Search performance for Manufacturing automators
Ready to build a stronger market presence for your robotics or automation company? Dwight & Company works with robotics and automation companies across the US to develop the marketing, sales, and PR programs that drive real commercial results. Start with a Marketing Strategy Report, or reach out to discuss a full engagement.
Prefer email? Reach us at [email protected].
Meet us in person at
Automate 2026
Chicago, IL
Jun 22
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Jun 25, 2026
MHI 2026 Annual Conference
Palm Springs, CA
Sep 27
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Sep 30, 2026
Pack Expo International
Chicago, IL
Oct 18
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Oct 21, 2026
Past events
Robotics Summit & Expo
Boston, MA
May 27
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May 28, 2026
MHI Spring Meeting 2026
Jacksonville, FL
May 17
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May 20, 2026
MODEX 2026
Atlanta, GA
Apr 13
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Apr 16, 2026