How to Generate SQLs at Industry Trade Shows Without a Booth

You're going to the show. You don't have a booth. Now what?

Most companies without a booth leave trade shows with a stack of business cards and no pipeline. This guide changes that.

The Dwight & Company Floor-Walking Playbook is a phase by phase resource for account executives who want to walk into any industry trade show and walk out with qualified meetings with no booth required. It covers everything from activating warm contacts four weeks out to the exact follow-up timing that converts conversations to committed next steps.

What's inside:

• A five-phase pre-show and on-site action plan
• Outreach cadence templates across email and LinkedIn
• How to structure nightly dinners with prospects
• What suitcasing is, why it matters, and how to stay on the right side of it
• A printable checklist built for the show floor

You don't need a booth to work a room, you just need a plan.