Our Story

Dwight & Company's Story

I spent more than fifteen years inside this industry before I ever started an agency. Robotics startups, automation providers, advanced manufacturing, including my years at Soft Robotics, where I led go to market efforts for a game changing bin picking solution. I wasn’t marketing to the industry from the outside. I was in the room where the hard commercial decisions got made.

Over and over, I watched the same thing happen. A company would build genuinely remarkable technology, something that could change how a warehouse or a plant floor operated, and then struggle to get the right people to even notice. Not because the product wasn’t good enough but because the story never reached the buyer in a way that made sense to them.

The gap I couldn’t stop seeing

The problem was rarely the engineering. It was the layer around it: the positioning, the pipeline, the way a company shows up to the customers who actually need it. Most of these companies didn’t have that infrastructure, and the agencies they hired didn’t understand the industry well enough to build it. They’d spend months learning what an AMR was while the market moved on.

I kept thinking someone should fix this. Someone who had actually lived inside these companies, carried a number, sat across from the buyer. Eventually I realized I was describing myself. So in 2023, I started Dwight & Company.

Why I do this

I started this company because I believe the best technology in robotics and automation deserves to win, and too often it doesn’t for reasons that have nothing to do with the technology itself. That gap is fixable. Closing it is genuinely the work I find most rewarding: taking a company that knows it has something important and helping the rest of the world understand why.

It’s personal in a way a general marketing engagement never is. I know these founders and commercial leaders because I’ve been one of them. I know what it feels like to have a board asking about pipeline, a launch that has to land, a market you’re trying to break into and don’t yet speak the language of. When I take on a client, I’m not learning their world from a briefing document. I already live in it and I care about the outcome the way I cared about it when it was my own number on the line.

That’s also why I host ROS Goss, our podcast that highlights automation and robotics. I get to sit down with the founders and operators I admire and talk about what really matters in the industry. Those conversations are a reminder of why I got into this in the first place.

What I want people to know

Dwight & Company isn’t a generalist agency that happens to have a robotics client or two. It’s the partner I wished those companies had when I was on the inside - a team that speaks the language of the industry, the buyer, and the market from day one. Everything we’ve built flows from that one conviction: that great automation technology should never lose because no one told its story right.

If that resonates with where you are, I’d love to hear what you’re building.

Want to meet the team behind the work? Read more on our About page.

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