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2025 Wrapped, 2026 Loaded, and the Holiday Sweaters No One Asked For
2025 was a year. Mandy Dwight, Forest Lee, and Catherine O’Connor recap the trends that shaped robotics and automation, then turn to 2026 predictions from industry leaders at A3, MHI, Tecsys, KPI, DWFritz Automation, and OSARO.
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Show Notes
2025. Well, that was really something.
From AI hype cycles to real-world deployments, from pilot purgatory to systems that actually shipped, 2025 gave the robotics and automation industry plenty to talk about.
Join Mandy Dwight, Forest Lee, and Catherine O’Connor for a year-end ROS Goss recap as they break down the trends that truly shaped the industry this year. What moved the needle, what fell flat, and what lessons founders, operators, and marketers are carrying into the next chapter.
And what’s on deck for 2026? We asked some of the smartest voices in the industry to weigh in. Expect predictions, hot takes, and hard-earned insights from Jeff Burnstein of A3, Greg Baer of MHI, Guy Courtin of Tecsys, Matt Bush of KPI, Brent Barcey of DWFritz Automation, and Gemma Ross of OSARO on where robotics and automation are headed next.
Add in a few holiday sweaters, a Boston backdrop, and some honest industry talk, and you have a fitting send-off to 2025 and a sneak peak at what is coming in 2026.
Meet the Guests
Catherine O'Connor
Head of Digital
Dwight & Company
Catherine O’Connor is Head of Digital at Dwight & Company, where she leads the development and execution of innovative digital marketing strategies for robotics and automation clients. With extensive experience crafting brand narratives that bridge technical depth and human connection, she helps sta
Mandy Dwight
Principal
Dwight & Company
Mandy is the Founder of Dwight & Company, a boutique sales and marketing agency. A seasoned startup veteran, she’s helped robotics and automation innovators find product-market fit, launch standout brands, and scale from first customers to enterprise adoption with speed and impact.
Forest Lee
Head of Brand & Marketing Strategy
Dwight & Company
Forest Lee is a brand and marketing strategist with 20+ years of experience helping companies from startups to global enterprises find their voice, tell their story, and grow. He brings creative, data-driven strategy and automation industry expertise to help brands stand out.
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About Dwight & Co
Behind ROS Goss
ROS Goss, hosted by Dwight & Company, is where we share the human side of a very automated industry. We talk about innovation and leadership, but also mentorship, customer success, and the relationships that keep this industry moving.
Curious what we’re building behind the scenes? Head to Dwight & Company to learn more.
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